SEMPO Webinar - How to Know What Your Customers Will Buy Before They Do

Many companies follow the headlines or use forecasting services to stay ahead of consumer trends and make market predictions. What they dont realize is that their own customers are much better predictors of their behavior than any outside source. In the digital realm, organizations are sitting on a goldmine of data about customers - their proclivities, their preferences, and yes, their future buying intentions most marketers just dont know how to extract this information. To register and for more information, click on "read more."

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Join SEMPO at SES San Jose - Starting August 18!

If you're attending SES San Jose 2008, then join SEMPO at an open attendance "Speed Networking" reception on Monday, August 18. Also, stop by our booth #331 to learn about recent developments and initiatives. SEMPO employees and members will also be speaking at SES, so learn more about our involvement.

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SEMPO Members Named in BtoB's Who's Who

SEMPO members were named in BtoB's "Who's Who in 2008" section of their July 14 edition. To read the article click here.

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Learn More about SEMPO Institute on Webmaster Radio

Listen to Katie Donovan of the SEMPO Institute discuss the history of the Institute, the details of the courses -- including topics, authors and frequency of updates -- and why the Institute courses are right for you. Click here for the interview.

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The full results of SEMPOs 2007 Annual State of Search Survey are now available to SEMPO members

To read the press release, click here.
For the survey results, click here.

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SEMPO Institute Launches Agency Certification Process

Agencies can now further validate their SEM expertise via SEMPO Institute training on Best Practices, and certification based on employee participation. Agencies can qualify for the formal certification after 20 percent of their search marketing staff completes at least one course in SEMPO Institute training, www.sempoinstitute.com.

To learn more about the program and an exclusive offer for SEMPO Circle members, click here.

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Reality Check: In-House Search Marketing Pays Well But Not Dot Com Hype Levels

SEMPO's latest survey of in-house search engine marketers finds that they are receiving healthy salaries in line with their experience levels. If you want a salary in the mid-to-high $100s to the $200K range, you are usually going to have to invest five to seven years to get there.

Click here for more information.

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SEMPO Video Interviews

These interviews will help viewers learn more about SEMPO, what we have to offer our members and the industry, the SEMPO Institute, and more. Each interview was conducted with a SEMPO member and offers unique insights into the various aspects of this rapidly growing organization.

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